Why your Brick & Mortar store needs an online presence ?

⁠⁠⁠As we all know the Internet is something which we totally rely upon, whether it’s shopping, trading, banking, surfing information starting up your business. The search engines and social media has replaced the role of parents, counselors, tutors or a guide since these know a lot about us than they ever would. (Don’t worry your deepest darkest searches are totally safe) Today I will be discussing why it is important for an SME to have an online presence for it to grow. Well, let me introduce you first cause you shouldn’t take pieces of advice from a guy who doesn’t even share his name. My Name is Abhishek T, A budding business analyst with a background in handling several failed startups ( hey failure is the key to success, that is how everyone learns 🙂 ) & also successfully managing small to medium scale businesses in different industries.

Let me explain how this works, coming from someone who specializes in growing small scale businesses into well established ones(Yes i am sorry the advertisements claiming about shortcut to success are going to feel disappointed, cause there is no shortcut unless you are sweating and obsessing over it chances are you will keep blaming the advertisements for lying about how to become a billionaire from home) .

Giving your small business an online presence or an online platform means more than simply building a little website with your company’s contact information. It involves setting up a virtual version of your business, with a welcoming, informative website, a social media presence.Yes, there are a thousand other things but no need to get lost, these are the necessary steps lets acquire these first and then you can concentrate on how to compete with all the multinational corporations regarding certain aspects.

In this electronic world, more people search online the products and services they need as opposed to searching through a phone book(Suck it up yellow pages and all the directories). Ignoring this important & potential marketing platform is acting like Henry Ford, just cause you are achieving enough through walk in’s, and offline strategy does not mean you do not need an online presence and instead of embracing change you decide to business.” (Come on, search engines are the confession boxes as my religious clients would quote)
Greater Audience
The Internet consists of a much larger area than your geographic location of business’ office or store (Yes we agree word of mouth is the best form of marketing but good news now you can achieve that in any region around through new potential clients). Your Web presence reaches out to everyone who passes by your virtual doorstep or a virtual platform, which could include people looking for the same services you offer and googling it while standing below your office without knowing about it or in any part of the world. Depending on your particular industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions.
The Internet never sleeps, and you thought you had insomnia.Every portal you offer online gives your business a virtual 24-hour showroom(Yes no need to sleep in your offices anymore).This allows potential customers to research your product or service after business hours, and in the privacy of their home. If you sell tangible products, an online store allows for a 24-hour order placement to get a sale as soon as the potential customer is interested compared with waiting for your store to open. People are getting more impatient since which time the urge to buy may have passed or someone offering it online with a standard far below yours can get just cause you thought that spending a few bucks on a website is not the right decision.( Don’t worry we all have one of those judgment lapses in life no need to be embarrassed)
Brand Building
At its core, “brand building” actually means developing a potential customer’s trust in your company or product.If they have confidence in your services, they are more likely to become loyal customers. Providing an online presence not only gives a client access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your business in the potential customer’s mind, making a future sale more likely.

They are the double-edged sword of conducting business on the World Wide Web, as the unsatisfied customer can always use it to stab your business right where it hurts. There are cons to having poor reviews but think about it as this way that you will be much more liable to improve your services and offering which in the long run will help you grow from an SME To one of the corporations with a bigger employee and customer base. Potential clients often check for customer feedback of a company or product before using either so if you don;t exist online you don’t exist at all

Easier Selling and Marketing
It’s a well-established fact about marketing that people like to buy but don’t like to be sold. A well-explained article or an online store with an excellent description of your products or services allow buyers to make a more comfortable, non-impulsive decision to purchase, as opposed to feeling pressured by a possibly pushy salesperson(We all SME owners have employed one of those idiots at some point). Marketing your business online is easier and more far-reaching, as the internet allows for a wider and more cost-effective distribution as opposed to traditional marketing methods which involve the use of post mail(Go green do something for the world). I have to be an idiot to say that a well-established website is cheaper than the 30-word brochure displaying your products and services.The high school vocabulary champion you have employed to write these will agree but if you look at the output alongside the overall cost are far more reasonable.

Don’t worry if you are confused not sure where to start we are happy to help. If it is something interesting and insane enough, we will do it for free.Our team loves puzzles and they would prefer a good kick by developing something unique that helps you than charging you for the usual mundane things that probably won’t help you, but since you read an article explaining how some business acquired success through it overnight, you would want to try.


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